Let's start with an all too familiar situation, you're setting up your company table at a trade show, you tape the generic company banner to the front of the table, pull up a couple of chairs, put out a bowl of candy out and a trifold poster board with some basic company data on it. Then, the trade show begins and all day you're sitting their wondering "We have such a great product, why isn't anyone stopping by our booth?". The answer? You're booth is boring! Trade shows are a chance to stretch your creativity muscles and put together a great booth that draws people in and makes them want to get to know you and your company. Check out my Top 5 Ways to Stand Out at Your Next Trade Show using wide format printing below.
Pump Up Your Signage
Make Eye Popping Displays
Even the most basic and mundane data can be spruced up to make passerby's stop and take a look. Whether that's having a fully back-lit display of your latest company doings, or showcasing fully customized menus and product catalogs that don't put potential leads to sleep. How about those patrons who seem glued to their phone? Why not advertise with signage on the floor of the show room directed right at them! Now that's something your competitors won't have thought of.
Go 3D With Displays
I mentioned this briefly above but it's worth noting again. With wide format printing you can create awesome 3D Displays that are sure to stand out. Hang 3D Displays from the ceiling showcasing a company logo, fast fact or hash-tag for the show, or even just use them to display your products in a brand new way. 3D Displays create a better and more long lasting impact that shows you think outside the box.
Ride in Style
QR code that people can scan with company info, a potential discount, or chance to be entered in a giveaway if they stop by your booth. Using wide format printing for vehicle wrapping gives you great brand recognition right off the bat, and if you use it in tandem with some of my other tactics you'll see a much better conversion rate at your next trade show.
The main idea behind using all of this signage in all these different ways is to excel in every area, even the small ones that your competitors are not that will make trade show patrons and potential leads remember you over anyone else.
What do you do to make your company or business stand out at trade shows? Let me know!